We’re loving all things Nicce here at Prime Planet.
The emerging lifestyle label was established in 2013 and has quickly made a name for itself among streetwear enthusiasts.
Taking a clean and honest approach to modern streetwear, Nicce offers wearable, functional clothing that brings a freshness to what is becoming a very crowded market. The inspiration behind the designs is rooted in London’s ever-changing culture and music scene – reflecting it’s exciting and eclectic mix of traditional ideas merged with contemporary cuts.
The collections are built on a foundation of ‘forever-established originals’ that are then complemented by seasonal collections with a strong directional approach. The aim of the game being to provide casual streetwear that’s accessible for anyone with key winter pieces including parkas, collard jackets and bomber shapes alongside new knitwear options.
Nicce London has been welcomed with open arms by the music community, with some of house music’s best names such as Loco Dice, Ben Pearce, Yousef and Hot Since 82 already big fans of the brand.Some of the UK’s most well-established singers and bands, including Radio 1’s Sound of 2014 star Ella Eyre, Jessie Ware, Bombay Bicycle Club and Chvrches are also champions of the label.
Limited Edition Bomber jacket
Sticking to their design ethos, and showing why they are the go-to label for stylish people who want simple, no-fuss designs, Nicce London has released a limited edition bomber jacket this season that just 25 lucky people will get to own. This clean cut style is made from a wool-rich fabric with subtle branding and zipped hardware details.
To shop the full range, head over to nicceclothing.com
NICCE LONDON AW14 LOOK BOOK
