BEAUTIFY: Roll On Benefits

Benefit’s latest mascara is the answer to anyone with poker straight lashes who thinks eyelash curlers look more like medieval torture devices than handy make-up tools!

It’s all in the brush. Inspired by the way hair rollers lock in a curl, Benefit have developed a patent-pending Hook’n’Roll brush which contains miniscule hooks that catch and curl each lash as it is applied. Lashes are immediately lifted and unlike other mascaras, the curl lasts all day (but crucially, is also easy to remove in the evening).

The formula is very buildable so can be used lightly for a wide-eyed day look or add a few coats for a dramatic false lash effect.

Words – Jessica Tabaka